Monday, June 30, 2008

HONDA RELEASES NEW BIKE-CBF STUNNER







Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100 per cent two-wheeler subsidiary of Japan’s Honda Motor Company, on Monday launched its new bike ‘CBF Stunner’. Targeted at youth, the new 125cc motorcycle, with 11 bhp engine and five-speed transmission that comes in three variants, has been priced between Rs. 47,070 and Rs. 51,655. The new bike promises to provide its customers an ultimate experience of a true Honda bike. The new bike is a reflection of Honda’s worldwide sports bikes. In India, we will continue to bring exciting products and be a full line company by 2010 starting with 100cc motorcycles and fun bikes.” The bike would be available across the country from the third week of July. According to HMSI Sales and Marketing Head, the company plans to sell 10 lakh units — seven-lakh scooters and three lakh bikes — in the current fiscal and the launch of the new bike will help them achieve the target. “We plan to sell 80,000 units of CBF Stunner in the current financial year. Indicating that HMSI would launch two new models this year, Mr. Rattan said: “We hope to introduce our 800cc category superbike next year that will be priced above Rs. 10 lakh. The sales of 125cc+ motorcycles grown by almost 15% over the period of April 2007-January 2008. Lot of action has been seen in recent past in the 125cc segment as the consumer focus is gradually shifting towards 125cc+ segment from the dominating 100cc segment.
According to Economic times, the Japanese two-wheeler giant is currently testing out a new motorcycle at its factory in Maneswar, Gurgaon. Codenamed KWFA and christened the CBF Stunner, the new bike is most likely to be launched by August 2008 and is expected to be priced at around Rs 52,000 ex-showroom. With a 125 cc mill, its expected to pump 11 bhp and looks like a ‘baby Karizma’



With a strategic move by Honda (HMSI) to augment the 12% market share it holds in this segment, the company is like to introduce an all new motorcycle in125cc segment in addition of its existing 125cc Shine. The new bike was earlier expected to be showcased at Auto Expo as the so called sportier version of the Shine, but that didn't happen. But Honda did showcase the CBF concept supposedly based on the unicorn.
.

No comments: